One great thing Monster Cable has done for all of us…
There was a letter to the editor in this month’s The Absolute Sound that was a little off center (Nothing new, that. Magazines like bizarre letters – it entertains readers and attracts attention to their magazine… like this Blog entry :-)).
One of the things this letter decried was that there were ads for $K cables in high-end audio magazines and this might turn off newcomers to our little hobby here.
Well, for one, ads do not often list prices – and I am sure most readers not familiar with our little eccentricities would think cables go for around $100 – $500 or so.
Because in every audio store from here to there a Monster Cable exhibit proudly displays what most people think is the best cable in the world. Monster Cable has worked hard to condition people to accept that they can pay a little more and get a better (Monster) cable. I think there are very few people anymore (outside some audiophile loonie bins) that think lamp cord is the best that can be done these days.
That is what they have done for us. Made us all seem a little less weird to normal folk.
Oh, and I like this quote from the letter:
“These people are trying to sell me power cords for hundreds of dollars ”
Yeah. Right. If only.
Most of the TAS letters to the editor, along with responses by the TAS glitterati, are posted on the web.
“Life. Nature’s way of keeping meat fresh”. A quote from tonight’s new Dr. Who. [Shades of Douglas Adams, whut?]