Music Direct Partners With AXPONA For Chicago Audio Show Spring 2013
[Looks like Axpona is hoping to stay in Chicago for awhile…]
“Music Direct Partners With AXPONA For Chicago Audio Show Spring 2013
Ormond Beach, Florida – July 17, 2012 – AXPONA (Audio Expo North America) proudly announces a joint effort with Music Direct to produce and promote the AXPONA High-End Audio Show in Chicago at the Doubletree by Hilton O’Hare, taking place March 8-10, 2013. Music Direct is a Chicago-based high-end audio retailer that services the entire United States through direct and online sales. The company also owns Mobile Fidelity Sound Lab, the original audiophile record label.
Both organizations reached an agreement to jointly promote AXPONA as a yearly show in the Chicago market. “AXPONA is very excited to have such a high-profile and professional organization as Music Direct as a partner. This collaboration will offer many quality brands and greatly increase visibility. Music Direct is extremely proficient in terms of marketing and promotion, which are hallmarks of the company,” says Steve Davis, managing partner for AXPONA.
Music Direct will play an integral part in marketing and managing certain aspects of the event. Giving consumers access to the latest high-quality media is one of the most crucial and attractive components of AXPONA shows. Each year, a multitude of records, CDs, books, and accessories are made available in the show’s marketplace. Music Direct is uniquely qualified to run this marketplace, and will handle all static and table-display sales for all participating vendors. Music Direct will also have a large selection of merchandise on display for sale in the marketplace, as well as several active demo rooms within the show.
AXPONA Beyond 2013
One reason AXPONA elected to bring a show to Chicago relates to the city’s love of all things music. Its reputation for blues music remains internationally renewed. The Symphony in Chicago is considered by many classical listeners as the finest in the country, if not the world. Chicago is also home to a thriving independent music scene, and Lollapalooza and the Pitchfork Music Festival, multi-day destination festivals that attract tens of thousands of fans from around the country. Whether catering to jazz, electronic, rock, or country, the city’s dynamic live music venues come in all shapes and sizes.
In addition, Chicago’s high-end audio roots run deep. The city is where the first Audio Show was formed as the Chicago Music Show, the very event in which today’s Consumer Electronics Show has origins. Given such history, and the fact that 14 years have passed since the last show in Chicago, it seemed to make for a perfect fit for AXPONA. With the addition of Music Direct, and the hometown company’s commitment to a continued effort for future shows, AXPONA hopes to permanently establish a yearly presence in Chicago. Moreover, with Music Direct’s help, AXPONA is certain the collaboration will produce a world-class event.”