Prequalifying Customers?

There is a disturbing thread on the Audio Asylum… yes, I know that is nothing to post about… but in this case, it highlights why dealers are so despised in this hobby. And since we are a dealer, well, this is not only Annoying, but, well, maybe it is only annoying.

This is the link to the thead:

I just got phone screened by a dealer and rejected.

What is annoying is that this practice is defended by several dealers, and a reviewer. And we know several very successful dealers who do this. No wonder so many people think dealers suck.

Of all the dealers that have an excuse to pre-screen customers, it should be us. What with one $500K system and two quarter million (and one very nice $25K one, too. High efficeincy speakers rock.), are we supposed to answer the phone with “If you are not independently wealthy, at the beep, hang up.”?

Shhhhheeeeooooot, man, life is too short to spend it being rude.

I told myself, when I was starting out as a professional programmer, that if coding ever became a bummer [yes, it was a long time ago :-)] that I would quit being a professional and go back to doing it as a hobby. It was just too much fun and I didn’t want the business aspect of it to ruin it for me.

And over the decades, although some bosses were downright sleezy, I could still retain my love of coding. I didn’t have to become sleezy [although I did become angry and disgusted a number of times – I’m sure you all can relate].

The point of this is, the day when the business side of this hobby threatens to take the fun out of music, or threatens to turn us into a**holes – we are outahere.

And until that time, we welcome EVERYONE who is actually interested in hearing what we got. Be forewarned, you will be spoiled before you leave.

Funny, most people pre-qualify themselves with something like “I probably can’t afford anythiung you got up there…” [That’s OK, we know are out-a-control] “…but I would love to hear A, B and or C…”[Sure! When is a good time for you?]”… and maybe D too, but that is way out of my price range…”[Yeah, it is pretty expensive, but wait until you here it! It is so awesomely good at….] “…and I’m not really even looking for anything in particular, I like my current system.” [It sounds like your system is well-balanced. No reason to upgrade unless you want to. If and when you to decide to upgrade, give us a call, maybe we can help].

I cannot see how this is anything but common courtesy. I know being nice is out of fashion these days – everybody wants to be Dirty Harry [me, I’ll be Josey Wales :-)], but seriously, …..

Truth is, most people really *can* afford many things we sell – Audio Aero Prima CD player at around $2K, The Accoustic Zen Adagio speaker at around $4K, lots of Audio Note equipment, Edge G-series amps and preamps, Shunyata entry-level power cords, etc. etc.

But they often really want to be able to come hear the BIG STUFF.

Is there something wrong with that? It is what *we* would want to do if we were them. And heck, we *are* them.

OK, some people come up here to convince themselves (and us!) that their system, or more often: the system that they are going to be able to get for pennies on the dollar when they eventually find it, is better than all of our systems. This can be kind of awkward. But still, even these people are fairly polite and goodnatured, for the most part – especially because we are not interested in being stuck with teaching them that most of what they read about on the forums and magazines is… uh… not really about high-end audio, per se.

We are not evangelical here. We just push play, answer questions, and be polite. And meet lots of very nice people. Where is the call to be rude and nasty?

One thing though, if you want to come up here and listen. please remember… to bring some great music! [Almost all of the music we buy these days was something someone brought up here with them during an audition].

And, anyone know why people patronize these hard agressive dealers who are rude and impolite, and who sell stuff that sucks without blinking an eye? Just curious… Maybe it depends on where you live. Here in Boulder, this would be suicide. Boulder is not that friendly, actually, but to be rude is really bad karma, man.