CES: Hear it all at The Venetian
2007 is the year CES dumped the Alexis Park in favor of a more secure environment called the Venetian…
Well, at least they are doing a little marketing for it, in the way of a Flash animation.
Kind of an empty message, and it ends by being about something else entirely [I won’t spoil the surprise by talking about it now].
High-end Audio at CES emailertisment goes like this:
What does the future sound like? Let us show you
Hey, at least they are not ignoring us entirely!
Wow. Golly. The first word that springs, no – make that slouches – into mind is “vapid”. Their marketing team is either a very large committee or on life support. I mean really . . . . A synthesized orchestral soundtrack and a bunch of still photos of American middle-aged white computer company executives? Exciting stuff.
“Come on down to sunny Las Vegas, sit in an air-conditioned, fluourescent-lit venue and listen to a starched collar ‘n tie guy drone at you about how happy your family will be to all be in the family room with one system, screen, amp and speaker system to make you happier than you’ve ever imagined you could be.”
(I wanna know what happens when Dad wants to watch the ball game, Mom wants to watch a chick flick, Susie wants to IM her friends and Junior wants to play World of Warcraft. SIMULTANEOUSLY. (Yes, Mom can play world of Warcraft, Dad can IM his friends, Junior can watch the chick flick and Susie can watch the ball game. Who cares? That’s not the point.))
The part of the show that felt the need to rename itself “High Performance Audio” should fit right in. Yawn.
I’ll be hangin’ at T.H.E. Show with the heavy metal CD, first pressing Decca violin solo LP, everything and the kitchen sink playin’ crowd. 😉
Hi Dave,
When I first saw it, my first impression [I had to watch ti twice to make sure I was mistaken] was, whoa, Bill Gates is going to be at the Venetian listening to tunes? 🙂
But, no, it was like they thought “What a loser category, we HAVE to spend half of the ad talking about our oh so fascinating keynote addresses from the head of Motorolla et. al”….. What a *yawn*.
And then that 1/2 second clip of the slouched sweaty middle-aged, slovenly audiophile listeing to music at the show I presume. First, it is exactly what most of us look like, yes… BUT they did not have to put it in the ad. Maybe if they put a nice looking 30 something, I mean 40 something, of the Other sex, and I am not talking booth babe, then perhaps some of those more middle-aged gentelmen at CES will come over looking for some contra-booth women and get to hear some music in the process….
Nahhhhhhhhh…
How about Dr.Dre’s 2001? 😉
Take care,
Mike.