Won't Get Fooled Again – Computer Audio

We have NOT gone over the the Dark Side

I have been talking about streaming music here a bit lately. While bored waiting for CES to get here, I surfed around a bit and came across an article on Audiostream.

Audiostream,com is Stereophile’s new spinoff computer audio zine.

Some of the perspective there on this stuff got me to thinking that you all might think we’ve gone to the Dark Side.

Nope.

Not us.

Not ever.

Not to pick on anyone in particular, but lets look at this article on the Musical Fidelity V-DAC II.

He does a excellent job describing the Musical Fidelity family sound and hints at their version-itus. But the overall context of the review reveals even more about how we are are experiencing yet another…

Worse is Better – Don’t You Clueless People Out There Get It?

… event in high fidelity audio.

Kool Aid Flavor #1 – If you don’t get it then you must be old or stupid

Now, about the AARP crack in the article… and that young people being are comfortable with ripping, no wait burning, no wait… downloading? streaming? digital music? computer audio? online music?

Heaven help me but I agree with Sam Tellig – “There’s so much uncertainty and confusion surrounding computer audio and high-resolution downloads.”

First, I think young people, the under 23 crowd, think all this junk is for middle aged geeks who have a lot of extra time on their hands. The desktop is seen as old school and not seen as an entertaining piece of hardware.

Second, if one tries and follows where the big money is going, what is being invested in, it is not,… well, it IS really confusing.

Kool Aid Flavor #2 – There is no confusion

First, there is Amazon and Apple and Google investing in their cloud services – which are, in this context, essentially, places to store music and videos and photos on a website somewhere. This is all because they figure this is currently the best way to monetize music and videos [they can make money off of subscription services (my prediction as the winner of the end game) – but not nearly as much. I mean, otherwise, how are they going to sell you the same pieces of music, over and over again… DSOTM say, about every 3 years we have to buy a newer better one right? :-)].

But you have all these blogs talking about ripping your CDs and saving them in some format or another across hopefully striped terrabyte drives on some noisy PC and playing it back using clumsy itunes or some such software. Seems like a big disconnect to me. Besides ripping being illegal [another stupid law written by corporate lobbyists, I agree, but…] and the RIAA and unscrupulous lawyers happy to use these laws to extort the most harmless of people, this is just a Transitional Technology – people making some money as we all make the transition from physical media to online media.

But on the hardware side, there is real confusion, IMHO. You have Google TV and Android TV versus Apple TV versus Smart TV versus the now ancient iPod and several thousand it seems boxes that sit on your network and pump music from place to place.

There IS a lot of confusion here because nothing is winning [although I heard that 9 million people have now permanently dropped cable and moved 100% online – aka cutting-the-cord – to netflix et. al…. so people WANT a solution now, they are diving in even without one], The idea being that music is online and coming back to the family living room from a long hiatus – and if 99.99% of people are going to be listening to music in their HT then that is the hardware source we maybe should be looking at making high-fidelity hardware work with.

Kool Aid Flavor #3 – The cheapest of the new sounds better than the most expensive of the old

Remember those $200 CD players back in 83 and 84? How they were better by far than any turntable? Well, they’re… back…. [here is where the horrified scream needs to be forcibly suppressed so as not to freak out Neli].

You really going to let yourself be fooled again?

Here is the quote [and I see this kind of thing said EVERYWHERE by the computer audio crowd, not just on this site] “That’s because I can enjoy a bargain as much as the next guy and the idea that you can buy a device for $349, connect it to your computer on one end and your hi-fi on the other and play music that’ll make your CD player weep with envy is cause for celebration. ”

[OK. Hard to hold back that scream huh?].

Be interesting to put up an $200 Oppo DVD/CD player [the cheapest player that is widely recommended] against this combination of several thousands $$$ [check audiogon if you do not believe. Well, when they get a category for this, anyway, until then search CD players and these show up] computer audio system with $349 external DAC. Interesting also to see which wins on the typical – usually bright sounding – solid-state system most computer audio people have and an ultra hifi system and see if the Oppo weeps or, perhaps, kicks ass. I think it would be close, but it would be a fun shootout, huh? 🙂

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In conclusion, We are Not Drinking no Darn Kool Aid.

As we explore various approaches and solutions for incorporating online music into our casual, or exploratory, focused, or ultimate music experiences we will do the following:

1. We WILLfocus on fidelity fidelity fidelity

2. We will NOT lie and tell you it is Better than what it is not better than [ *sheesh* ]

3. We will NOT say people are stupid if they do not see how obvious all this non-obvious stuff is

4. We will NOT throw away the good of the past [but we do expect to see a lot of very cheap CDs at yard sales in a few years. Can’t wait. :-)] but we will NOT hang on unnecessarily to past assumptions that are no longer as important [ultra flat screens now allow video to be brought into the high-end audio listening room, similarly the tablet/smartphone now allows more interactivity with our music in the listening room, etc.]

The New Audiogon

According to the vocal hordes on the Asylum and AudioCircle … nobody likes the New Audiogon [right now it is down, although you still can get to the forums if you are sneaky].

Having been on the receiving end of the ire of the same vocal hordes [e.g. w/r to Spintricity Magazine] seeing this happen to Audiogon is really fascinating. And we have also seen this backlash happen to Digg and Facebook, but not Twitter [which is bizarre because the Twitter UI changes by-and-large are non-intuitive, even after repeated use… much more like Facebook now, in fact]

It is fascinating because I think it allows us to rule out the validity of this or that particular feature and instead focus on the social dynamics of the situation.

Fact #1. Only techies like websites to change in any way

Many people claim to be techies, because they own a business that has a website, or they played with HTML some [and many have gotten paid for it!] , but really are not, are confused by web technology, and hate these kinds of changes. [This behavior really confused me for a long time]

Twitter is largely techies, so they got away with it. Digg, a counter example with supposedly a large techie population, has lots of people who, seriously, just like to be nasty and whine a lot.

Most of the home audio sites are horribly designed and implemented, but audiophiles love them because they are now used to them.

Rule #1. If you make a change to a site popular with non-techies, make it look exactly other sites they are comfortable with.

Stereophile changed its site to look just like an ordinary blog. This was largely accepted by audiophiles because they are now used to blogs. [I personally think it was nuts, they gave up their claim to fame – that of being a successful print magazine – to compete at the same level as 1M other blogs. Best thing they can do now is try to implement meta features like Engadget has done – but this will take time and be expensive].

When we recently changed Audio Federation, we copied a couple of other well-known luxury brochure sites as well as several very popular luxury shopping sites.

Audiogon is, unfortunately, making their site look like eBay – which is a quite unloved, albeit successful, site

Rule #2. Try to make a big change by making lots of itty bitty changes over time.

This is often extremely hard to do [i.e. very expensive], from a programming point of view.

Assuming Audiogon’s troubles go on for awhile, and even if they do not, I wonder if there is an opportunity here for a competitor to step in and break the Audiogon monopoly?

Opinions?

Death of the Music Publishing Industry

[I found this on a blog that looks at a lot of business charts…, The Understatement]

The music industry is down 64% from its peak.

The music industry is actually down 45% from where it was in 1973.

The CD peak was only 13% better than the vinyl peak.

10 years ago the average American spent almost 3 times as much on recorded music products as they do today.

26 years ago they spent almost twice as much as they do today.

Kind of a ‘This Was Your Life’ chart, isn’t it? Memories…

Whoa. 10 years ago CD sales jumped off a cliff [just about the time Neli and I turned our hobbyist tendencies into business. Doh!].

Not sure why the recording industry is so dependent on ALBUM sales. Why not singles too? [see original website to see what I am talking about, if you care]

Apparently the iPod killed the CD. Presumably the smartphone will kill the iPod.

Not sure how the ultra high-end is affected, but mid-fi better support the smartphone as a source, or else.

The current trends.

[Personally I think online subscriptions will win the day, albeit apparently the current trend is flat. I think the flat trend is a damping factor provided by the iPod generation who has not yet switched to listening to music on their smart phones].