Why Some Equipment Gets Reviewed and Others Not

This is meant to be just a dispassionate enumeration of the ways that I have observed that the press decides to review a piece of high-end audio equipment (or room at a show). Not saying whether any of this is good or bad; in this world, in this economy.

1. The manufacturer or exhibitor is a heavy advertiser in a magazine [getting this contentious reason out of the way up front]. A certain percentage of reviewers at a magazine will naturally feel appreciative that their mag is being supported by these folks.and write a few kind words

2. Wining and dining [often mass quantities at a show :-)]. A certain percentage of reviewers will naturally feel appreciative of the wonderful food, beverages, cigars, etc. and write a few kind words

3. Being treated as if they were the most important and wonderful person in the world [i.e. the exhibitor or manufacturer is a good sales person]. A certain percentage of reviewers will naturally feel appreciative of the respect being given and write a few kind words

4. An individual reviewer likes the manufacturer, exhibitor, or their products and/or likes what they hear [Reviewer as Champion – perhaps the most ethical reason]

5. Tradition – this manufacturer/exhibitor always gets a few words

6. Equipment on ‘perpetual loan’ [aka free]. Write a few kind words and keep the equipment for an extended period. Feature it periodically in your reviews and show reports and keep it longer. Tried and true, baby.

Ways That Do Not Attract Reviews (if none of the above are working)

1. Being nice, kind and cheerful [these exhibitors abound at shows – nary a review to be seen]

2. Being the most expensive [Where are the top Goldmund, the top Transroter (or ClearAudio) table’s reviews, etc. etc. etc. not to mention how many expensive rooms at shows are ignored. Is this the Triumph of the Mediocre – read any Stereophile letters page about the demand for ‘affordable’ gear reviews – or the manufacturers wanting to keep a mystique around their statement-level products and so avoiding reviews? Don’t know.]

3. Having the best sound [this is kind of weird, I know, but it is a truism. So much equipment out there provides good value at the price and is completely ignored. Having no special ‘aura’ of potential mass amounts of advertising dollars nor forthcoming with the food, wine and treats, and/or free equipment – and no ‘champion’ #4 above – means virtual invisibility].

Things That Do Not Prohibit Getting a Positive Review

1. Sounding worse than its peers

2. Periodically catching on fire [No, I will not divulge, except to say it ain’t nothing we sell… thank goodness]

3. Being outrageously more expensive in the U.S. than elsewhere [this is actually relatively rare in this global economy, but not unknown, and with some popular brands to boot]

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As you can see, a manufacturer/exhibitor can take one of a few perhaps dubiously ethical and definitely somewhat costly approaches to get noticed… or hope and pray for a reviewer, hopefully prolific, to like them and what they do and be their free, unfettered champion.

For the purposes of this post, prolific posters on forums behave just like reviewers.

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Magazine Reading with Jaded Eyes

Leafed through the HiFi+ at Barnes & Noble last night. I thought later about how my trade magazine reading has reached a different stage… yet again.

Many years ago… many, many years ago… I read them to find out what things sounded like. You know, how the last paragraph or two has all the meat and I would just read that, and then maybe scan the rest of the article if I was bored. I only read the equipment reviews – the music reviews never made sense to me (how are they supposed to know what kind of music I like?) although some background on the artists can be interesting – at least in pre-Google, pre-Wikipedia days.

Then I would just read the reviews of the ultra high-end equipment.

Then I would just read the reviews of the ultra high-end. written by the reviewers who frequently reviewed [aka knew something, anything about] the high-end.

Then I would read these particular reviews of the ultra high-end to see how much they agreed with what I had heard

Then I would read these particular reviews of the ultra high-end to see if and how subtly they pointed out the flaws in the piece of equipment

Then I would read these particular reviews of the ultra high-end to see if they had any clue about what was the important things that the piece of equipment did right and the important things that it did wrong.

Then I pretty much stopped reading reviews

Now, when I see a review, I think “cool, somebody is getting some positive press”. I mean, you know it is going to be positive, right? No reason to read the review. When I saw that the Edge G6 amp got reviewed in HiFi+, I thought “Good for Steven and the Edge factory, they got some positive press”. When I see the new Evolution Acoustics monitor speakers highlighted on the first page of the HiFi+ CES Show Report, I think “Good for Jonathan Tinn”. No reason to read the actual comments or reviews – they really do not matter. It is not like they are going to try and accurately place the sound of the piece under review in the context of its peers, the available associated amp [if speaker] and speaker [if amp] and with respect to the other components in its product line.

I am not sure what the next step is in my consumption of trade magazines.

But it probably ain’t gonna be pretty 🙂

A More Formalized Description of System Faults (part 2)

[Where we try to use the formalism of the previous post to shine some light on the turnkey solutions for magical drug-like system design]

Looking at Mtotal from the last post, the total mutation (some might say mutilation) of a signal from a music source by a system of components can be divided up into several parts:

Mtotal = Mdistracting + Mrequired + Mmagic

Similar to Jim from Encinitas’ observation that [paraphrasing] a system has to sound real enough to satisfy and occupy our minds so that the magic of the music can reach our hearts… the equation above says that for the total mutated sound of a system, Mtotal, to be magical, we have to minimize the mutations that are distracting [like brightness] and those that filter out the good stuff [i.e. remove microdynamics and subtle information] because, optimally, we really want Mtotal = Mmagic, where Mmagic is the set of all allowable mutations to the sound that do not affect its magic.

I am not sure this approach reveals any more information about how we can design a turnkey magical system at a given price point. Distractions that are significant might be a slightly shallow soundstage for one person and a lack of macrodynamics for another. Mmagic might be just plain whatever is on the media for some [most] people whereas others want a slightly exaggerated harmonic richness perhaps[?].

Perhaps what we really want is to do, with only a slight nod to the formalism here, is to create a spreadsheet-like approach where everyone fills in their preferences and wham bamm we get a lit of components [speakers, cables, amps, etc] that are best suited to our tastes at various price points.

For example, I might fill in (on a scale 1 to 10, 1 is most important):

Mdistracting [Do NOT want]
tonally incorrect 1
dull sounding 2 (a little dull sounding is OK)
bright sounding 1 (a little bright is 3)

Mrequired [Do very much want for it to sound reasonably real]
micro-dynamics 1
separation 2
good tone 3
rhythm 6

Mmagic [Do very much want for magic]
micro-dynamics 1
separation 2
good tone 2
rhythm 6

This means that it is very important for me that micro-dynamics, separation and tonality get through the signal chain from the source media to the speakers to my ears, and it is also very important that in so doing the signal is not made very dull, bright or tonally incorrect.

I wonder if it is just me, but the things I kind of require for something to sound reasonably real can, when one or more of these same things are rendered EXTREMELY well, often become magical for me.