Neli has a
bachelors degree in Mathematics and has been a professional software
engineer and business analyst for over 25 years, since the early
days of the PC. Mike has been programming computers since 1973,
professionally since '84 and has contributed extensive amounts of
code to the open source movement. For the last five years we have
both been consulting for one of our country's top National Research
Laboratories building a next-generation electrical CAD software
package.
Neli has attended
literally hundreds of Dead shows
and who knows how many hundred other live shows. Mike collected
hundreds of bootlegs of live shows and played with home theater
before the dawn of time. When we met we both had the same Adcom
electronics (but Neli had a much nicer B&O CD player compared to my
NAK ;-P).
Because we do not
live off of our audio business we are not tempted to sell things
that are not right for our customers in order to put food on the
table and pay the mortgage. Because we are very familiar with
technical jargon and hyperbole, we can wade through the morass and
have it stick to neither us nor our customers. Because we have
built and operated our software consultancy for 15 years we know how
to treat our customers professionally and with respect.
So, no, we are
not professional salespeople.
We are
audiophiles bringing a new level of honesty and respect and
attention to detail and passion and open-mindedness and net-savvyness
to the high-end audio dealership business.
By treating
people the way we would want to be treated we plan on becoming the
most well-regarded and successful ultra high-end audio dealership in
the country.
We think that the
person interested in $250,000 speakers wants and expects a different
level of service than the person buying $250 speakers at the
Tweeters Electronics store. This level of service and respect is not
as familiar to people in the U.S. as it is to people in Europe and
the Far East.
Until now.
Due primarily to
a conflict in sales philosophies with a couple of people in the
Acapella / Accustic Arts distribution chain we are no longer
authorized dealers for Acapella and Accustic Arts. At the time of
this conflict we were the largest Acapella dealer in the U.S. both
in terms of sales and floor stock and by far the most visible
experts and advocates of Acapella in the World.
We take this
setback as an opportunity to explore even further into the realms of
the musical experience provided by the world's most supreme and
exquisite speaker manufacturers - at a number of price points - some of
which are available now to our customers and some which will be -
well, let's just say that Audio Federation is a very different kind
of dealership!
Wooden ships on the water, very free,
and easy
Easy, you know the way it's supposed to be
Silver people on the shoreline let us be
Talk'n 'bout very free, and easy
WOODEN SHIPS
Crosby, Stills & Nash
Neli & Mike
February 22, 2006
Boulder, Colorado
|