Speaking of the Munich Show
HIGH END® 2012
HIGH END 2012
Increasing visitors
The HIGH END closed its gates af-ter four successful days. There were many beaming faces at Europe’s largest trade fair for premium con-sumer electronics. The trade fair de-lighted the roughly 15,000 visitors with a wide array of innovative products and numerous musical per-formances, which were celebrated by the exhibitors with a great deal of enthusiasm and high product quality. The HIGH END presented itself again as the impressive stage for a great number of innovations and a broad range of presentation topics on the technology stage, along with an extensive musical event programme.
Over the course of the years the show has developed into an ideal, central meeting point for experts. Nearly 4,500 of the visitors were professional trade visitors, but it also offers an optimal showcase for the industry – for all of Europe as well as from the rest of the world.
More exhibitors every year
A total of 366 exhibitors, with 52% of them international, presented a wide product range at the HIGH END. This range extended from puristic, purely analogue music sys-tems with vinyl and gleaming vac-uum tubes to modern, digital high-end systems with audio streamers, multi-channel amplifiers, tiny MP3 players and huge 3D televisions, presented on over 20,000 square meters of floor space. Compared to the previous year, the number of exhibiting companies increased this year by 9%. The proportion of for-eign exhibitors also grew by 11%, so that foreign exhibitors made up 52% of the total number.
They came from a total of 33 coun-tries. We were able to observe a steadily growing number of exhibi-tors from Europe, a significant in-crease in the number of exhibitors from the USA and an increase in the Asian exhibitors due to develop-ments on the market. The impor-tance of this show is also made clear by the fact that many of the exhibitors travelled several thou-sand kilometres to spend four days in Munich, presenting their new products and establishing contacts.
Enormous media presence
With 483 accredited journalists from throughout the world, the HIGH END 2012 was able to set a new media record. The international trade and daily media, television stations and radio broadcasters dis-seminate the topic of premium con-sumer electronics and the presence of the HIGH END trade fair throughout the world. Almost every second journalist came to Munich from outside of Germany. The countries in Europe had the highest representation, but more and more media representatives from Asia and America are reporting on the HIGH END.
HIGH END® 2013
See you in Munich?
The HIGH END 2013 will be held at the MOC Munich from May 9th to 12th. As always, the first day will be open only for the trade by pre-registration. We hope to see you next year in Munich.
